Hey, I'm
Fifi, Co-Founder & CEO of
Aster. A women's health company that powers private practices through software.
Previously I was a Product Design Manager at
Meta, where I led a 70+ person team focussed on Health & Fitness experiences within the Reality Labs division. I also led an angel syndicate called
Good People Fund, we're founders and senior operators in tech that invest in early-stage pre-seed rounds - of diverse founded companies.
Before those two roles I was the Co-Founder and CPO of YC, venture-backed startup in the FinTech space. Before that I was one of the first Product Designers at startup
Bulb - the UK's
fastest growing company (2018) and formerly the largest supplier of renewable energy in the UK. For a year and a half I supported the design of Bulb's core member facing products as it went through a hyper-growth period, where our user base increased from 100,000 to over 1.8 million.
and.. before all of that I had my own startup in the travel technology space. As well as technology, I've always been involved and passionate about politics. Over a decade ago I founded
Model Westminster in the UK the social enterprise taught thousands of students about political literacy making them more engaged and active members of society. You can read a bit about it
here and hear what the UK's former Prime Minister David Cameron said about the initiative.
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I'm currently based in San Francisco and I'm a big believer in giving back to the places you occupy that's why I support community-driven initiatives such as the
Groundfloor Club, founded by
Jamie Snedden. Outside of my work, I enjoy anything that takes me outside. In particular I ride my Triumph Street Twin and sail on the weekends. If you're into either of those things - hit me up!
Feel free to ask me anything using my contact details.